2XIST
Responsive Site Redesign
Project Details
Since its founding in 1991, 2xist has become an iconic American men’s lifestyle brand, specializing in underwear, swimwear, socks and watches.
Matchpoint's redesign introduced the 2xist women's line. The brand as a whole had to undergo a transformation that would accommodate both a male and female consumer without losing the original / core demographic.
“We've trusted Matchpoint with the design of four of our brands Digital flagship stores and could not be more pleased.”
